Read an article featuring our Vice President of Operations, Heather Seasholtz, CMP-Fellow, DES in a recent PCMA newsletter:
In The News — The Latest Highlights
The importance of Collecting and Analyzing Event Data Analytics
Effective event data analytics begins with setting clear goals and identifying key performance indicators that align with your objectives.
The Rise of Wellness Spaces at Events
Introducing the Safe Expo Serenity Suite: A Pioneering Wellness Concept
Post-event engagement
Post-event engagement is a critical yet often overlooked element of successful event production. After attendees have left the venue, strategic follow-up communication and ongoing relationship-building activities can significantly extend an event's impact and value.